TV-Sized Presence, Without the TV Price Tag
Your customers aren't watching cable anymore — they're streaming on Roku, Hulu, YouTube TV, and Fire TV. Smart Lion's Connected TV campaigns put your business on the biggest screen in the house, giving you the credibility of a TV commercial without the broadcast budget big brands pay.
What Are Streaming Device Ads for Local Businesses?
Streaming device ads, also called Connected TV (CTV) or OTT ads, are video commercials that run on streaming platforms like Roku, Hulu, YouTube TV, Amazon Fire TV, and smart TVs.
Instead of broadcasting to an entire region, they target specific households by ZIP code, demographics, and interests — so a local business can reach only the homes inside its service area. You get the authority of traditional television with the precision and measurability of digital advertising.
Big-Brand TV Advertising, Now Within Reach for Local Businesses
"For decades, only the biggest companies in town could afford TV. Streaming changed that."
Smart Lion helps local businesses and SMBs run targeted streaming campaigns that build recognition in their market — and pairs them with search and social so that recognition turns into calls.
Local Market Expertise
We plan campaigns around your service area, your customers, and your seasonal demand.
Smart Targeting
We reach the right households, so you're not paying for viewers who'll never become customers.
Compete With the Big Brands
Show up on the same screens as national advertisers and the largest competitors in your market.
Clear Reporting
You'll see exactly how many households saw your ad and how it's supporting your other channels.
Sample data for illustration. Streaming works best alongside search, so more people who see your ad look you up.
Smart Lion vs a Typical Marketing Agency
A side-by-side look at what your business actually gets with each.
OUR PROCESS
How We Launch Your Streaming Ads
From your first commercial to ongoing optimization, we handle the whole campaign.
Audience & Market Planning
We define your target households, service area, and campaign goals.
Creative & Video
We help plan and produce a commercial that fits your brand and budget — or adapt video you already have.
Launch Across Platforms
Your ad runs across top streaming apps and smart TVs in your market.
Track & Optimize
We monitor delivery and performance and refine targeting to get the most from your budget.
Got Questions?
Frequently Asked Questions
The questions business owners ask us most about streaming device ads. Don’t see yours? Reach out and we’ll answer honestly.
Fast, Responsive Support
A dedicated contact who knows your account and your market.
Transparent Reporting
Clear reporting on reach, impressions, and completion rates.
What are streaming device ads (Connected TV)?
They’re video ads that run on streaming platforms and smart TVs, giving your business the impact of a TV commercial with the targeting and tracking of digital advertising.
How are they different from regular TV commercials?
Traditional TV broadcasts to everyone in a region with little targeting or measurement. Streaming ads reach specific households in your service area and give you real data on who watched.
Will streaming ads bring in customers right away?
Streaming is mainly a brand-awareness and trust-building tool that works best over time. It’s most powerful when paired with Google Ads, Local Service Ads, and SEO, so people who see your ad can easily find and call you.
Do I need a video to run streaming ads?
Yes — streaming ads require a video commercial. If you don’t have one, we’ll guide you on what to produce, or help adapt footage you already have.
How much do streaming device ads cost?
Cost depends on your market, audience size, and campaign length. Because targeting is so precise, local businesses can run effective campaigns on far smaller budgets than broadcast TV.
Can a small business really compete with the big TV advertisers?
Yes. Streaming lets small and mid-sized businesses appear on the same screens as the biggest advertisers in their market — without a large broadcast budget.
Brian took us from invisible to ranking for personal injury searches that brought in real cases. I'd recommend him to any law firm wanting more Google visibility.
Ryan Solis
Ryan Solis Law Group
What We'll Go Over
Whether you’re ready to get started or just have questions, we’d love to hear from you. Tell us a little about your business and we’ll show you exactly how we’d help you rank, get found, and win more customers — starting with a free, no-pressure audit.
We show you where the leads are leaking
Most local businesses are losing calls and customers and don't know it. We find the leaks in your visibility, your website, and your follow-up, and give you real, tangible data.
You leave knowing your next move
A focused plan you can act on this week, mapped to your services, your service area, and your goals. Custom plans for real businesses.
We're honest about fit
SEO, AI search, website creation, Google Ads, and more. On the call we'll tell you which of those your business actually needs, and whether we're the right people to build and run it.